How do your employees communicate? It’s a question all small business owners need to ask. In today’s highly competitive small business climate, a future-proof internal communication culture can help an organization grow. And that’s where small enterprises should look to their millennial employees.
Here are three key ways millennials are changing small business communication culture – and how small businesses can support these changes:
1. They’re Working Remotely
As a recent study by West’s Unified Communications Services found, millennials are leading the push for remote work, with 69 percent working for companies that offer remote capabilities. But while millennials value the opportunity to punch in away from the office, they also want to maintain good working relationships and be a part of workplace culture.
As remote work becomes normalized across industries, it’s changing the culture of internal communications by introducing remote communication methods as an alternative to traditional in-person meetings. For small businesses, it’s important not only to offer employees a remote work policy, but to ensure that policy is supported by a solution that preserves effective communication.
2. They Like Video Conferencing
To that end, companies should consider deploying video conferencing technology and providing training resources to encourage adoption across the organization. Not only is video the form of remote communication that best replicates in-person meetings, it’s also a mode that’s natural for millennials.
As a separate West study found, more than 60 percent of millennials surveyed reported frequently using video conferencing. Generational preferences aside, video conferencing can optimize worker performance, with employee participants reporting being more prepared for and engaged in video conferences than audio-only alternatives.
3. Mobile is Their Go-to Communication Method
Ten years ago, tech-based employee communication was largely confined to phone calls and emails. But since then, communication has expanded to the mobile realm, and employees – especially millennials – use mobile devices for colleague communications.
Small businesses can accommodate this mobile focus by choosing some collaboration apps for the company. Having several collaboration apps in place can also help small businesses avoid the risk of employees transmitting potentially sensitive company information over apps that haven’t been internally vetted for security.
By implementing standardized organizational strategies and providing additional InterCall solutions that meet the communication habits of younger employees, small business leaders can both maintain a content millennial workforce and better mobilize for the future of workplace communication culture.