Ways to Use Virtual Environments
A Virtual Marketing Strategy that Meets Your Objectives
InterCall solutions map to the customer lifecycle in three key ways:
- We set, measure and report on specific key performance indicators
- We leverage specific InterCall platform features differently to engage attendees
- We tailor best practices based on similar, specific client solutions
Our solutions are tailored to help you plan and execute according to your goals:
Awareness
Broadcast a Vision
Extend and strengthen your relationships with key communities through a riveting virtual experience with keynote capabilities, rich multi-media training and interactive chat.
Our clients are using the InterCall platform to:
- Introduce thought leadership to customer segments
- Educate developers on emerging platform capabilities
- Showcase results to press and analyst communities
- Train channel partners on new product and program features
Intuit Quickbooks Strengthens Accountant Community
Intuit had historically worked with its accountant community in a series of face-to-face seminars across the country. The goal was to certify accountants to support Quickbooks customers and to drive product adoption. Intuit had a wealth of information, but it resided in 15 different locations across its website. Accountants had no easy way to ask questions of Intuit and learn from their peers.
The InterCall solution helped Intuit make their community initiative more compelling, cost-effective and convenient for participants.
Acquisition
Build that Pipeline
Generate qualified leads more cost effectively than through any other available marketing vehicle. Create virtual events, conferences, trade shows and seminars where attendees can control their entire learning experience: viewing keynote presentations, chatting with product experts and downloading key information.
Our clients are using the InterCall platform to:
- Generate highly qualified leads with detailed demographic and activity information
- Tailor content and materials to target new vertical audiences
- Augment physical events and campaigns with a virtual component
- Reduce costs and travel by migrating from regional seminars to virtual events
Quest Software's Virtual Events Generate Real Leads
Quest Software held two virtual events in the past year for demand generation. More than 1300 people registered for the live one-day event and attended seven different conference sessions including keynotes, product demonstrations and panel sessions. Quest Software calculated a cost per lead of about $23, an amazing accomplishment compared to traditional lead generation vehicles.
For one of its virtual events, Quest Software included partners like Microsoft and Unisys each of which had an exhibitor booth. They hosted several booths dedicated to different solution areas.
Expansion
Grow Your Share
Orchestrate global launches—using your company and to the marketplace—within a single virtual environment. Encourage new product adoption by offering interactive product demonstrations, chat capabilities with sales engineers and secure downloads of new product collateral.
Our clients are using the InterCall platform to:
- Expand their footprint within existing accounts
- Launch new products around the world simultaneously
- Upsell customers to new levels of service
- Introduce upgrades and new version features to improve adoption
CA Launches New Products Globally
In the past, CA's launch of new products was a monumental effort. The company flew sales people to Islandia for training, traveled to 50+ cities for product seminars and rented premium space at trade shows. CA knew there had to be a better, more cost-effective way to launch their products globally.
The company decided to switch to a virtual launch strategy. They first used InterCall to launch the ArcServe and XOSoft products to internal marketing, sales and systems engineering teams to be sure everyone was well trained on the product features and capabilities.
A week later, CA launched these products in a one-day event to customers, promoting the new offerings through online technical demonstrations, complimentary partner booths and executive keynote sessions. They delivered the event simultaneously in English, Spanish, German and French.
Retention
Hang on to Customers
Extend your mindshare and market share with your current customers by combining live or on-demand videos of interactive client panels with best practices discussions in the networking lounge.
Our clients are using the InterCall platform to:
- Host user conferences to exchange ideas
- Reward loyal customers at summit events
- Introduce maintenance and additional services
- Gather clients to network and share best practices
Ariba Creates a Virtual User Conference
Ariba has historically produced and participated in successful, live events to promote its global spend management system. The company designed its "Ariba LIVE 2009" to replicate their annual customer conference, hosting a two-day virtual event with over 40 conference sessions and 14 major sponsors. It attracted more than 1600 spend management professionals and exceeded all expectations.
This virtual component with InterCall complemented Ariba's physical world tour. Ariba is now exploring how to weave together more physical shows and their virtual environments in a compelling mix for customers.
Advocacy
Insight from Loyal Advocates
Exchange ideas and gather candid feedback from your company’s most loyal customers by using group chat and powerful attendee polling capabilities. Many of our customers are excited about leveraging our virtual environment to help reduce their companies’ carbon footprints.
Our clients are using the InterCall platform to:
- Provide their customers a voice for direct feedback
- Launch beta versions and structure early product testing
- Engage virtual focus groups on new product features
- Build communities of referrals and buzz agents
BlueLinx Launches New Sustainability Initiative
BlueLinx used InterCall to launch "PureBlue", a sustainability event. Based on the results—3000 people registered, more than 1500 attending and participants spending, on average, more than 60 minutes in the show—the program is now slated to be an annual event and an ongoing part of the BlueLinx marketing strategy.
The company knew that consolidating information on green products in the building industry had merit, but wanted to test it with key audiences. The two-day PureBlue event featured four conferences, 40 exhibitor booths and a comprehensive resource center. It was the initial test of a broader sustainability program for BlueLinx.
Virtual Training
Benefits
- Drastically reduce cost per attendee
- Provide easy access to content, subject matter experts and peers
- Blend formal and informal learning
- Increase productivity by reducing time away from desk
- Energize audiences through online engagement
Configure
InterCall allows you to completely customize and brand your training environment. Have your audience learn in a conference center, on a university campus or create the look and feel of an exclusive retreat.
Within one virtual training environment you can train on as many topics as you like. Create separate curricula for on-boarding, new products and any other topic you choose.
Train
Deliver your content using webcasts, videos, documents, pictures, slides and other options.
InterCall offers synchronous training complete with live Q&A, allowing trainers to field questions in real time. All training sessions are available on-demand.
Participants can interact using networking features, instant messaging and even video chat via Skype. InterCall’s chat can translate messages live into 50 different languages to eliminate language barriers. Forums, networking areas and blogs are available to maximize interaction between trainers and participants.
Results
Measure participant progress with quizzes, polls and surveys and use comprehensive reports to determine which participants separate themselves from their peers.
By using InterCall’s virtual training platform, companies routinely lower their cost from over $2000 to below $100 per attendee. Polls have shown that the quality of training was either maintained or increased by going virtual. Switching to InterCall has saved companies millions of dollars on training alone.
Training virtually extends your reach. Through online engagement anyone with a computer can be trained, which increases the number of skilled people within your organization, association or customer base.
Contact us today to see more examples of virtual training success and get your virtual training demonstration.
Industry's First Virtual Recruiting Solution
InterCall is pleased to present CareerBuilder.com, our premier partner for delivering virtual job fairs and professional development events. Our partnership marks the first of its kind in delivering the industry’s most comprehensive virtual recruiting solution.
InterCall and CareerBuilder.com have successfully collaborated on several industry and customer job fair events. CareerBuilder.com now brings this solution formally to market serving both individual enterprise clients as well as providing a free series of events to attendees.
Key features of the CareerBuilder.com virtual recruiting solution include:
- Candidate qualification and ranking analytics
- Job seeker and employer communications tools
- Professional networking
Global Reach into the Engineering Talent Pool
CareerBuilder.com recently hosted a virtual engineering job fair that featured more than 20 top engineering companies seeking new talent. During the one-day event, more than 5000 attendees from 44 countries submitted 2500 job applications.
CareerBuilder.com was responsible for designing and promoting the event as well as executing the full day event's program. It successfully assembled HR experts, compelling content for download and keynote presentations.
CareerBuilder.com leveraged the InterCall platform to produce and manage the environment, offering attendees virtual interviewing, networking and resume submission capabilities.
