Online Training’s Real Impact to the Bottom Line
A case study of how to reduce training expenses without sacrificing programs
Many companies have adopted online training to some extent, or have at least tried it. But what benefits could your company see if virtual classes were integrated further into your training mix?
One way to grow your company’s revenue is by training customers, employees and partners on your products and processes. After all, understanding how to sell and support a product and how to use it is the key to maintaining and building your business.
At InterCall, we actually practice what we preach. With employees and customers around the world, we rely heavily on virtual training sessions to keep everyone up to speed. Each month, our training department reaches more than 3500 global employees and users through online seminars. Our results?
| Application | Trainees / Month | Method | ROI |
| Public Customer Trainings | 1400 | Virtual | Increase in customer retention and adoption of services. Avg. customer usage increase of 50%. |
| Private Customer Trainings | 1200 | Virtual | In addition to increased usage, savings for trainers not having to travel est. $900 per session or $58K per month. (Travel est. = domestic airfare + car + one night hotel) |
| New Hire Training (Sales) | 18 | 30% Live, 70% Virtual | 4-day intensive “on location” session allows for quick ramp-up, combined with 3 weeks of virtual sessions for longer-term nurturing of new hires. Savings vs. doing all training live = $45K per month based on 2 weeks of hotel time saved per trainee ($250 per night). |
| Continuing Education & Product Training for Employees | 950 | Virtual | Increased employee productivity and retention. Savings by not traveling on-site for trainings = $900 per location or $22.5K per month. (Travel est. = domestic airfare + car + one night hotel) |
By finding your own mix of the right audio, web and video conferencing services that InterCall provides, you can:
- Increase productivity – reduce travel time and budgets so you can focus on your training content
- Track and manage student data – easily determine which courses students have attended and measure content comprehension and effectiveness
- Stay on deadline – conduct more training sessions more frequently and reach a wider audience
Your company can achieve similar results by replacing some or all of your on-site training sessions with virtual ones. Not only can you cut costs, but you also find new ways to generate revenue by having knowledgeable employees and increasing your customers’ product adoption.
Contact your meeting consultant today to find out more about our online training solutions.
Interested in more resources for best practices in online training? View our webinar archives to learn from the best:
- Training Best Practices with Josh Bersin
- Live and Online! Tips and Tricks for Online Learning
- Making All Learners Successful: Learning Styles and the Synchronous Classroom
- Click here to download the player to view our webinar archives



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