Many business owners think of training as a liability—something that drains money from the bottom line rather than enhancing it. But you can actually increase revenue with the right web-based training. The quicker your customers use your product or service, the sooner they are putting money into your pocket.
Cisco WebExTM Training Center, provided by InterCall, even gives you the means to schedule fee-based live sessions and recorded sessions for those users who want a bit more than their contract provides. The eCommerce function lets attendees pay via credit card or coupon code that you provide. This lets you generate revenue from training or offer additional training as a value-added service with coupon codes.
Web-based Training Saves on Travel Costs
You've already saved (or earned) money from your web-based training and we haven't even begun discussing the money you'll save on travel. Every time one of your staff leaves home base to train a new customer, you're spending money and losing productivity. These are just a few of the costs associated with on-site training:
- Travel (flight, rental car, hotel room and meals)
- Room rental for large group training
- A/V equipment rental and possibly staff to run it
- Productivity lost with employees out of office
You can figure your own travel savings by using our calculator.
Web-based Training Is Convenient for Customers, Too
Training takes up time for your customers, too. Web based training gives them the flexibility to schedule sessions when it's more convenient for them—from the comfort of their home or office. With WebEx Training Center On-Demand, customers have even more flexibility to play back pre-recorded materials at their convenience.
Training doesn't have to be a drain on your resources when you use web-based conferencing software.
Dan Uhlmeyer is a Sr. Product Manager and the "Web Conferencing" blogger. He has nearly ten years of product experience in Web Conferencing and has managed several services at InterCall. When not punching on the keyboard, you can find Dan enjoying time with his wife and two children or running a marathon.