Imagine this: you are sitting on a farm in Iowa. You are surrounded by cows and grass and your quiet homestead. But on your tablet, you are engaging in a live theater performance streaming in real time from New York City.
While many businesses leverage webcasts for marketing, training and other corporate uses, a growing number of groups are using webcasting platforms to stream video to consumer audiences. As a result, fairs, arts exhibits, concerts, dance performances, sporting events—even horse shows—are expanding their reach to larger audiences, some of whom are global, who would never be able to attend the live event.
Remote attendees can feel almost as though they are there at the event, thanks to advanced features such as interactive chats. For instance, a theater performance could include question and answer sessions with performers before, during or after a show. This level of engagement is built into webcasting platforms but it would otherwise be very difficult and expensive to arrange.
In the past, events were limited to a specific place and time. As producers and viewers have become technology savvy and networks are now able to carry high bandwidth video streams, broadcasting events over the web no longer seems exotic. Webcast prices have dropped as the technology has matured, making them accessible to small organizations and non-traditional users.
Result: although webcasting has been around for a long time, new uses are still being invented!