Last month, InterCall’s senior product manager, Dan Carroll, headed to New York City to join video technology experts and developers at the video experience conference Kaltura Connect. It was a jam-packed three days with lots of interesting sessions and content that left some lasting impressions.
Here are our top three takeaways:
1. Extend Your Content’s Shelf-Life
As companies continue to ramp up their video content creation, there’s a growing need to organize that content in a central, accessible location. A new tool Dan presented on at Kaltura Connect was InterCall CorporateTube, a platform akin to a YouTube for the enterprise, that allows companies to share and store video content in one secure location for training, knowledge sharing and corporate communications. By having every piece of video in one location it’s much easier to manage all of the content and for employees to access it. It also allows managers to monitor who is watching each piece of content and determine what clips are proving to be most successful.
This kind of solution has gained significant attention and demand among customers because it allows them to do more with what they actually have. InterCall’s CorporateTube makes content more versatile, usable and shareable while giving companies more bang for their buck.
2. Monetize Your Video Content
With companies creating more content than in years past—a trend that’s only going to continue—they’re looking for new ways to extend the reach of their content and increase its ROI. Too often, a company creates a video, but does nothing to expand its reach or monetize it. The recorded session simply gets shoved on the company’s website, or even worse, it just sits in the company’s webcast archives. Not only is this a waste of valuable information, but it’s also a waste of money.
Hosting a virtual event takes time, money and resources, so why not put the resulting content to good use and increase its reach and value? One way this can be done is through subscriptions. Everywhere you turn there’s a chance to subscribe to something, whether it’s the latest beauty box or food and wine club. Thankfully, this growing trend is finally making its way into the enterprise. From offering an annual subscription to your company’s different webcasts or giving event attendees extended access to your event’s content, there are many ways to maximize revenue with subscriptions. Offering subscriptions also offers valuable insight into consumer activity and what pieces of content are most successful—that is if you make sure to track and analyze key metrics and behaviors.
3. Video’s Time Is Now
Streaming video can be an enormous bandwidth hog and can occupy more network resources than almost any other application. If your network isn’t prepared, it won’t take much more than a handful of viewers to slow the network to a point where the quality of Internet-based tools degrades. This problem has only been exacerbated as more employees use video conferencing to connect with team members in other offices or participate in online learning.
Because of many companies’ reluctance to accommodate video in the workplace, most companyies’ IT infrastructure is not built to accommodate the extra bandwidth. This approach needs to change. Video is here and isn’t going anywhere, so it’s time companies invest in video-friendly solutions to make sure everyone involved in the enterprise, even those halfway around the world, have access to video in all capacities.
If you do anything surrounding video, make sure to check out Kaltura Connect! Their 2015 conference will be held next summer in New York City. You can pre-register here: connect.kaltura.com.
Did you attend Kaltura Connect 2014? Tell us what you found most interesting!