Leads are the lifeblood of any company and the end goal of most marketing efforts. Marketers are constantly looking for new ways to drive the most leads within their budget. One traditional way to interact with potential clients is through event marketing. By either attending trade shows or hosting company-sponsored events, marketers have been able […]
E-learning has emerged as one of the hottest technologies that corporations are using to train employees. How popular is e-learning among enterprises? A recent study from Elearning! Magazine surveyed a wide range of business leaders and decision markers across multiple industries including healthcare/pharmaceuticals, manufacturing, technology, telecommunications and others. The study showed that last year e-learning […]
Some things will inevitably change in content marketing over the course of the year as trends come and go, social platforms continue to evolve and new statistics emerge that will influence content strategies. But there are some patterns that won’t change in 2015. Here are a few things you can count on to remain constant […]
I am constantly asked about what the differences are between webinars and webcasts. It’s not complicated, though there is a little bit of wiggle room. Here is my take, short and sweet.
Content has always been a key ingredient of marketing, and taken a step further, 78% of CMOs think custom content is the future of marketing. Join us for an interactive session on October 8, 2014, and learn best practices from industry experts at InterCall, Act-On, Babcock Jenkins, Relevance and others about how content marketing is […]
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