Some things will inevitably change in content marketing over the course of the year as trends come and go, social platforms continue to evolve and new statistics emerge that will influence content strategies. But there are some patterns that won’t change in 2015. Here are a few things you can count on to remain constant […]
I am constantly asked about what the differences are between webinars and webcasts. It’s not complicated, though there is a little bit of wiggle room. Here is my take, short and sweet.
Content has always been a key ingredient of marketing, and taken a step further, 78% of CMOs think custom content is the future of marketing. Join us for an interactive session on October 8, 2014, and learn best practices from industry experts at InterCall, Act-On, Babcock Jenkins, Relevance and others about how content marketing is […]
Virtual events are changing the nature of the business world. In addition to saving loads of time and money, they also offer tracking tools and easy accessibility to achieve quality results as well as worldwide exposure. Even though virtual events come with many perks, they can’t replace the experience of face-to-face interactions—no technology can. So, […]
Last month, InterCall’s senior product manager, Dan Carroll, headed to New York City to join video technology experts and developers at the video experience conference Kaltura Connect. It was a jam-packed three days with lots of interesting sessions and content that left some lasting impressions.
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