Naysayers have many arguments about the drawbacks of web meetings. In an article in Forbes magazine, John Russell, chief executive of NYLO Hotels, makes a cogent—if outdated—point. “[P]ersonal interaction… is the foundation on which business relationships are built.”
Ask anyone who spends significant amounts of time on Twitter or Facebook and they’ll argue that relationships can be built almost as easily over the web. Add real-time audio and video components and a virtual meeting is just as good as quaffing mojitos together after a Vegas trade show—with no hangover.