What’s the first thing that comes to mind when you hear the words “video conferencing” and “sales”? Your thoughts may turn to stuffy, dark conference rooms, windows shaded to prevent ambient light. PowerPoint slides highlight selling points on a large center screen.
The process might seem one-sided, as those on the near side make a pitch and the far side weighs their options before fading into oblivion. A few days—or weeks—later, the groups meet again for the big decision.