The U.S. economy continues to gain momentum, and small businesses are preparing for future growth. According to a recent survey by Insureon, 82 percent of small business owners plan to expand their companies in 2017.
As small businesses work to capture market share and break into new geographies, they’ll have to do so while managing a more decentralized workforce than ever before. IDC predicts that nearly three-quarters of U.S. employees will be mobile workers by 2020, and already almost half work remotely at least part of the time. To accommodate the needs of this growing and changing workforce, small businesses have to graduate from disparate communication tools to truly unified communication (UC) solutions.
3 Ways Connected Communication Tools Foster Business Growth
Implementing the unified communication tools can have tangible effects on your organization’s success. Small businesses with a UC solution find their growth supported by these strategic advantages:
1. Enhancing Platform Choice to Deliver Flexibility
Rather than re-creating the notorious email overload problem by funneling too much communication through a single channel, small businesses should embrace diversity in communication tools. For example, by offering a mix of collaboration tools like InterCall Unified Meeting 5 and instant messaging apps, mobile workers can stay connected with colleagues and customers from anywhere.
Try Unified Meeting 5 Today
With a UC solution, businesses can stop worrying about cross-platform connection hiccups. After all, some discussions are better held via real-time video conference calls or using the features of a specific app.
2. Severing the Phone Line Dependency
Although business communication used to revolve around the desk phone, workers today have an abundance of options. Employees can choose from a gamut of hardware (laptops and VoIP phones, smartphones and tablets) and software (e.g., Skype for Business) just to organize a single conference call. Organizations with a unified communication platform can communicate when and where they need to without worrying about their technology.
3. Saving IT Resources, Increasing Efficiency
Integrated communication tools aren’t just pleasant to use, they’re more efficient and can reduce the burden on your IT resources. Less time spent troubleshooting connection issues quickly adds up to the benefit of your business. A few minutes gained per employee per meeting can translate into added hours and days of time, placing the focus squarely on your organization’s revenue-generating activities.
A UC solution also translates to fewer valuable minutes spent ensuring compatibility and improved communication quality for employees, customers and business partners.
The complexities of managing a highly distributed global workforce were once challenges that typically only large organizations needed to contend with. But this is no longer solely the purview of the Fortune 500. For small business owners to make good on their 2017 expansion plans, they’ll need the strategy and tools to keep their teams connected, productive and efficient.
The intricacies of enabling continuous communication and feedback between employees and clients will only grow as your business expands. Keep it simple with a mobile unified communications solution so you can stop worrying about your next conference call and spend more time working on your business.