Today conferencing technology is synonymous with large businesses and considered a standard accessory for multinational (or at least multi-office) organizations. This is a misconception, however, and obscures the fact that small businesses—23 million in the U.S. alone—have as much to gain from conferencing tools as corporations.
As the world’s largest provider of conferencing services for organizations of all sizes, InterCall set out to explore the impact of conferencing technology on small businesses (250 or fewer employees). We surveyed more than 200 U.S. small business owners to measure their use of conferencing technology and how it affects their productivity and personal lives.
While we confirmed that conferencing is as prevalent on Main Street as it is on Wall Street—and has the potential to alleviate a number of small business owners’ daily obstacles—certain owners manage to reap more benefits of the technology than others. Here are our findings: