Why should you care about Pinterest?
- More than 1.5 million unique visitors/day
- Total visitor increases of more than 3,000% YOY
- Nearly 30% of all users have a household income of $100,00 or more
- Average visits of 16 minutes – only slightly behind YouTube
- Higher traffic referrals than any other social media platform at 3.6%
So how do you leverage Pinterest to market your business?
Plan for Success
When initially setting up your account, make sure to incorporate your logo and company name appropriately. Create boards that target your target customers and your industry niche. Show your business personality through what you pin. Also ensure you have integrated your Pinterest account with your other social media platforms (e.g., Facebook and Twitter).
Know Your Pinterest Audience
You should consider what your ideal customers want and how you would like your brand represented. Research what your competitors are pinning and what their followers are responding to. Use your investigation as a springboard for initial board development.
Like Google+ and Twitter, Pinterest supports hashtag indexing, which makes targeting your pins to users with specific interests extremely easy. Pinterest searches for the word directly following the hashtag, listing all pins with the same tagged phrase. Ongoing hashtag implementation will create additional opportunities for your pinned content to be seen and repined.
Infographics and More Infographics
Use amazing graphics to make a big impact! Posting attractive infographics on your boards will often result in a large number of pins and repins. Colorful and tall images consistently get more repins because they stand out as more visually attractive and also provide useful bits of information. Ongoing research supports that infographics get repined 3 to 1 when compared to other pin types.
Create and Curate
Don’t just post your own images and information; learn to be a curator of other user pins. Remember that sharing is key. The power of reciprocation does work. Repining content from others creates a powerful obligation to share. Be sure to consistently view new pins posted by your followers, repining all content that fits well within your current boards.
Get on your soapbox and make it easy for users to see your content. Add Pinterest “follow” and “pin it” buttons on your site and blog. It’s easy to do; just copy a small piece of HTML code from Pinterest’s Goodies page and you’ll be set to go.
InterCall’s New Pinterest Business Page
Are you already on Pinterest? Check out InterCall’s new Pinterest account and communication themed boards. With everything from creative business cards to unique signs and strategies on great communication, we’re positive you will find exceptional pins for sharing with your friends. Start following us today!