We’ve been talking the last few months about how businesses can get involved and what changes you can make at work. But I’d like to get back to where we started…the movement needs individuals to take small steps towards a large change. If you just aren’t sure what you could do to help stop global warming, I’ve got the solution for you: turn off your lights!
On Saturday, March 29th at 8pm local time, there will be a global action to go dark and turn off every light that you can. Earth Hour 2008 plans on showing how individuals can ban together to make a difference for the environment. And, along the way it might just show people that they can live without the TV and computer for an hour or so.
The event was started last year in Sydney, Australia and over 2 million people participated. Great landmarks like the Syndey Opera House and the Harbour Bridge were dark. This year the event is extending to cities like Chicago, Toronto, and Dubai. In the US, the Sears Tower, Golden Gate Bridge and the Georgia Dome will all be participating.
To date, over 150,000 individuals and 10,000 companies have committed to turning off their lights. Sky Magazine estimates that if every American household turns off their lights for only an hour it will prevent more than 16,500 tons of CO2 from entering the atmosphere.
I will definitely be joining the efforts, and encouraging those here at InterCall and to do the same. If you’re a fan of Facebook, you can add this application and ask your friends to take the Earth Hour Pledge. (Oh, yes…visit the InterCall page on Facebook while you’re there!)
So now, the big question is – what are all of these people going to do in the dark? Last year Sydney had a few candlelight weddings. Chicago will have bowling by candle light and Toronto will host a free concert. Take the dog for a walk, go to the park with your kids, or just enjoy a nap! Will you be turning your lights off? (Good for you!) So, what are you going to do for a whole hour in the dark?
Senior Director, Marketing Communications
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