On October 10, I traveled to Boston for the annual CSP Summit hosted by Wainhouse Research, the premier research consulting firm in the conferencing and collaboration space. It was a great day, as we had the opportunity to get a more in depth look at the industry as well as network with our colleagues from all over the world. The New England Clam Chowder was pretty good, too.
I thought the most interesting part of the conference was the discussion around the emergence of Unified Communications (UC). The transformation of the conferencing and collaboration industry to UC is already on its way and is expected to really make strides within the next 5-10 years. While UC lacks a firm definition in terms of the products and services offered within any given model, the one thing that remains constant is the ability for all of your day-to-day business communications to be integrated and work together. It really allows for companies to work and act smarter, which is something that every good organization strives for.
One final note. Most people probably attribute InterCall with conferencing, but the reality is we’ve been offering messaging, streaming, managed services and other UC services for years giving us a head start on the rest of the industry. It’s important we continue to communicate this to our customers.
Daniel Carroll, is an associate marketing manager and the company’s resident competitive intel and market trends research guru. He earned a BBA in marketing at Temple University. In his spare time he likes to swim, rollerblade and sample fine Italian cuisine.