It’s safe to say that the West team is thrilled that we have maintained our Leader’s Quadrant position in the just-released 2013 Gartner Magic Quadrant for UCaaS, North America. For us, it serves as confirmation and validation that our vision and ability to effectively execute it are compelling. The bar for inclusion among the elite providers continues to rise and holding on to this spot is not at all assured. As we’ve seen, companies with solid histories can fall quickly and dramatically over the course of a single year.
There are two dimensions that Gartner evaluates UCaaS providers along: completeness of vision and ability to execute. I like the balance of the two and the dynamic tension that results from them. I think it means that a good story about the future of UCaaS is absolutely required, but it is not sufficient. We believe that UCaaS providers must be exceptionally good at specifying, provisioning, deploying, and supporting the products and services that flow from that vision or story. But on the flipside, all of this competence must be in the service of a larger goal, a destination towards which we’d like to take our customers. West is among the few that can pull this balancing act off over the long term.
As rewarding as recognitions like this are, our ultimate focus remains on our clients, both today’s and tomorrow’s. It simply has to because leadership, we believe, results from people responding to our vision and then becoming convinced that we can help them realize the benefits of that vision. Building that vision requires something few providers are willing to do, however. Fully committing to our relationships with customers allows us to gain their trust and confidence. Over time, we gain a deeper understanding of their organizational challenges, ultimately leading to product and service enhancements to better meet the current and future needs of our customers.
Achieving a great position in a report as prestigious as Gartner’s is a terrific thing, but it is not our goal. Rather, it is an outcome of how we choose to approach the market and of how we choose to work with our customers.
*Gartner, Magic Quadrant for Unified Communications as a Service, North America, Daniel O’Connell | Bern Elliot, 05 November 2013
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