Years ago, Bob Villa started the do-it-yourself’ craze with home improvements. As technology has progressed, we’ve become accustomed to being able to do all kinds of things on our own, regardless of how handy we are. From checking out at the grocery store to using the airline kiosk at the airport to avoid lines, no one can deny the speed and convenience that goes along with self-service.(more…)
Director of Marketing at West IP Communications
Moving the needle is what good marketing does. Focusing on the right needles is what a good marketing leader does. I've spent a career refining not just the tools for driving high impact marketing programs, but I've also looked to identify the things that really matter in each company's unique competitive position, its industry, and its goals. Because making an impact isn't enough - effective marketing has to make the right impact at the right time.
No business truly works alone. It typically takes an army of service providers, contractors and other third parties to keep one entity running. Communication is the cornerstone of any successful business partnership, but divergent platforms and tools can quickly come between an organization and its goals.
If you are like many IT leaders, your network has evolved in response to significant changes in your operating environment: integration of acquisitions, geographic expansion and the organic growth in your organization’s bandwidth requirements.
Over the years, it has probably come to resemble a patchwork quilt, just like old great-aunt Gladys might have made. Unlike the quilt that can be passed down from generation to generation, your network probably doesn’t have quite the same lifespan.
By now you’ve probably heard about Unified Communications (UC) and maybe your organization has added some UC functions into your telecommunications infrastructure. In 2009, it seemed like many organizations were gearing up to jump on the UC bandwagon. But the question now: Is UC still gaining in popularity in its rate of adoption or is the momentum slowing down? (more…)
The adoption of lean operations supported by unified communications is a thirty year movement that has overtaken all industries and all functions.
Streamlining for efficiency, cost, and speed has allowed organizations to compete more successfully on a global scale; it’s allowed companies to bolster profits through cost reduction; and it has allowed organizations to be far more nimble than they otherwise would have been. Lean thinking has truly revolutionized the enterprise.
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