Last month, InterCall’s senior product manager, Dan Carroll, headed to New York City to join video technology experts and developers at the video experience conference Kaltura Connect. It was a jam-packed three days with lots of interesting sessions and content that left some lasting impressions.
People are still talking about the U.S.’s exciting—albeit disappointing—World Cup run, and the focus has mainly been on goalkeeper Tim Howard’s record-setting 16-save performance against Belgium last Tuesday afternoon. But did you know that another record was quietly broken in the tournament’s U.S. game against Germany? If not, you might be surprised to learn that it didn’t actually occur on the field.
An important part of accurately measuring the success of any virtual event is looking beyond the basic metrics. A common misconception is that event attendance alone determines whether or not your event was successful.
While attendance is indeed a useful piece of data, there are many other aspects of a virtual event you should also measure and analyze. This will help ensure that the participants not only showed up, but engaged with your brand and left with a positive experience.
Trade shows and sales meetings tend to have a short shelf life. There is a lot of work and effort that goes into the build-up but once the event is over, it often gets pushed to the back of attendees’ minds—even if they are willing and ready to continue the conversation.
This often occurs because event planners make the mistake of excluding post-event communication from their strategy. It’s a pity this is overlooked because post-event communication is an excellent opportunity to extend the positive experience that occurred during the event.
At first glance, B2B marketers and leprechauns seem worlds apart. After all, leprechauns are known to inhabit the wooded and grassy hillsides of Ireland, while B2B marketers typically take to cubicles and office buildings throughout the world.
But as we prepare to turn the corner into spring and roll out the corned beef and cabbage, it’s worth asking the question: Do we have more in common with leprechauns than we think? Let’s take a look: