There should be countless sentences that are scarier to hear than “Let’s set a meeting.” But in today’s business environment, where every company and sometimes every employee is equipped with their own unique mobile device, software and Internet connection, “Let’s set a meeting” can trigger a flurry of extra activity for the poor meeting organizer.
Scheduling a quick 30-minute conference call between a company’s executives and its PR agency or a sales rep and a new prospect can quickly devolve into a list of pre-meeting questions: How many people are joining and where are they joining from? What devices will everyone use? How does each participant connect in one, fluid meeting experience?
And all of that detracts from the really crucial part: Why DO we need to meet? All these people are coming together to get work done and the outcome of the meeting is most likely important to the business. Long gone are the days when everyone who needed to collaborate actually worked or lived in the same area; there’s no more walking into the conference room, grabbing a seat and meeting.
Collapsing silos to focus on what matters most
Conferencing is obviously not a new concept, but as technology has developed over the years, three silos of conferencing have evolved and the complications have grown. There’s audio conferencing, web conferencing and video conferencing, which adds to the complexity of meetings that I mentioned above.
At InterCall, we believe that setting up meetings should be simple—and far from scary. We’ve been advocating for some time that we need to virtually create that conference room and it shouldn’t be about how people meet (audio, video, mobile, etc.), but why they are meeting. That’s one of the reasons we’re so excited about working with Cisco to collapse the silos and focus just on ‘meeting’.
One room, your way: Combining on-premises tech with Cisco Cloud
With our recent launch of Cisco Cloud Connected Audio – Service Provider (CCA-SP), audio, web and video conferencing are connected into a single holistic user experience. It combines the best of on-premises technology with Cisco’s superior cloud platform, providing companies with a single meeting room that adapts to any range of attendee needs.
CCA-SP integrates InterCall’s audio conferencing solution with WebEx to link businesses to the Cisco collaboration cloud via our dedicated peering connections. Through the service, customers reap the benefits of a fully integrated WebEx conferencing solution and a consistent high-quality meeting experience, no matter where attendees join from or how.
Fusing the old and the new for a better experience
In today’s world we aren’t tied to traditional desktops any longer. We don’t know where people are located or what they have available to them in order to collaborate. CCA-SP puts users at the center, allowing them to meet and connect the way they want to, without having to think about the technology. It is a big step in fusing the ‘old’ way of working and our new norms to create an even better experience.
Learn more about how Cisco WebEx Cloud Connected Audio – Service Provider from InterCall can help your business today.