Fans are the lifeblood of any professional sports organization. They spend money to sit in the stands through all kinds of weather and purchase merchandise that is essentially free advertising for their favorite franchises.
Yet oftentimes, there is a tremendous disconnect between those who invest large amounts of time, money and energy into a franchise and the high-ranking employees who run the teams. Fans have surprisingly little say in decisions held by upper management. The Miami Dolphins, however, are changing this.
On August 20, Miami Dolphins owner Stephen Ross reached out to season ticket holders and fans through an audio conference. The call lasted for almost 30 minutes and covered subjects such as current players, Miami’s recent trip to the White House and what it would be like to see the Dolphins win it all this season. It was the latest call in a series of conferences that have taken place throughout the summer as the team prepares to start this year’s regular season campaign.
Aside from hearing directly from upper management in a relaxed setting, fans who attend these conference calls are granted access to
players past and present, as well as television and radio personalities.
As the Miami Dolphins have proven, companies are using conferences calls to connect with customers in new and exciting ways. Due to the large amount of people that can use conference services at the same time, it serves as a viable platform for high level executives to mingle with customers and fans in a productive and cost effective setting. Through the use of trained operators, calls are easily monitored so that callers are given a fair chance to speak and voice opinions.
If you are tired of spreading ideas from the top down in your enterprise, then start from the bottom up and invite your customers to a conference call today. After all, the best ideas often come directly from those who use your products or services the most.
Do you have any experiences where you’ve been part of successful outreach programs? Share them below!