Obamacare? Affordable Care Act? Are they the same, different, real or imaginary? Did you see the interviews on Jimmy Kimmel’s show? It is obvious that many American’s have heard so many stories, they don’t know what the actual name of the law is, let alone what it really means.
For health insurance companies, this is both a problem and an opportunity. When customers become massively confused, they tend to make poor spending decisions. This could lead to customers switching plans out of panic or searching for alternative coverage customers need to be well informed of what will actually happen during the upcoming health care reform. Otherwise, churn rates could start to increase.
The opportunity exists, therefore, to bring customers together in groups and answer questions via conference calls. By hosting public conference calls or webcasts where current and potential customers can dial in, large amounts of people can be addressed at once. Additionally, these customers can ask questions and receive clarification about issues that matter to them from a trained representative.
Moreover, key executives can join a conference and voice their opinion about important company decisions while gaining the ear of those they represent. This is a trend that is spreading throughout many major industries, from professional sports Miami Dolphins Host Fan Conference all the way to the government sector Conference Calls: Bridging the Gap between Politicians and Constituents. Now more than ever, executives want to connect with their important constituencies, especially customers and employees.
HR teams can do the same thing. They can use conference calls to have small department or office meetings to answer employees’ questions. By having these remote meetings, they can include subject matter experts from the insurance companies or benefits firms who can help explain the new policies. This way employees can make more informed decisions.
To find out about you can use conference calls to help facilitate conversations about the changes in health care, please click here for ore information.