Years ago, Bob Villa started the do-it-yourself’ craze with home improvements. As technology has progressed, we’ve become accustomed to being able to do all kinds of things on our own, regardless of how handy we are. From checking out at the grocery store to using the airline kiosk at the airport to avoid lines, no one can deny the speed and convenience that goes along with self-service.(more…)
Every year, severe winter weather hits most of the United States resulting in school cancellations, impacting commute times and preventing (or at least hindering) millions of Americans from getting to work.
But while just a few decades ago, such inclement weather might have meant a cease in operations and the day off for many employees, technological advancements have made working from home an increasingly popular solution for many companies.
Some things will inevitably change in content marketing over the course of the year as trends come and go, social platforms continue to evolve and new statistics emerge that will influence content strategies.
But there are some patterns that won’t change in 2015. Here are a few things you can count on to remain constant as we prepare to embrace the new year in content marketing:
I am constantly asked about what the differences are between webinars and webcasts. It’s not complicated, though there is a little bit of wiggle room. Here is my take, short and sweet.
By this time in January, most of us are already starting our plans for 2015—meeting to talk about executing them and where we’ll be in six or nine months. 2014, though, was just a few weeks ago so it’s equally important to reflect on the year that was: the mistakes made, lessons learned, surprising moments or bizarre headlines. (more…)