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InterCall Hosts Free Webinar on Mastering the Complex Sale with Business Strategist Jeff Thull

December 14th Event Utilizes InterCall Streaming Platform

CHICAGO, December 7, 2011
InterCall, the world's largest conferencing and collaboration services provider, today announced it will host an educational webinar designed to help companies optimize their sales strategies when dealing with high stakes sales or complex relationships. This thought leadership event, featuring Prime Resource Group CEO Jeff Thull, is the latest in a series of InterCall-sponsored webinars developed to benefit its business customers.

Entitled “Mastering the Complex Sale,” the webinar will be held on Wednesday, December 14 at 1PM Eastern Time and hosted on the InterCall Streaming Platform. Thull addresses key problem areas that many organizations’ sales teams encounter, and will provide clear specifics to resolve them, including:

  • Pricing pressures that commoditize complex and valuable solutions
  • Misdirected questioning strategy and “leading the witness”
  • Presenting early - undermining the customer’s decision to buy

“Jeff has world-class experience helping organizations differentiate their value propositions to keep products from becoming commoditized,” said Kathleen Finato, Senior Vice President of Marketing and Business Development at InterCall. “He is an expert at uncovering a cohesive sales and marketing strategy that allows companies to overcome competitive marketplace pressures and improve revenue.”

Thull recently released his newest book, the second edition and highly revised Mastering the Complex Sale: How to Compete and Win When the Stakes are High. He is also the author of The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale and Exceptional Selling: How the Best Connect and Win in High Stakes Sales. He is the CEO/President of Prime Resource Group, which provides sales and marketing strategy and training to numerous multi-national companies and fast-tracking start-ups.

The InterCall Streaming Platform features interactive Q&A, live polling, side conversations with builds and animations, testing and certification systems, full-screen videos and simple sign-in and registration. Its flexible Adobe Flash-based platform is able to be customized to create the best virtual programs for organizations.

To register for the free Webinar, please visit webinar registration.

About InterCall

InterCall, a subsidiary of West Corporation, is the largest conference and collaborations service provider in the world, and a leading provider of global cloud-based unified communications services. Founded in 1991, InterCall offers telephony, messaging, conferencing and collaboration tools for businesses of all sizes, from large global enterprises to small or regional companies. With a global footprint and broad service capabilities, InterCall’s flexible models for hosted, managed and on-premises communication services help companies get the most out of their business processes.

InterCall's strong U.S. presence, including four call centers and 26 sales offices, is bolstered by operations in Canada, Mexico, Latin America, the Caribbean, the United Kingdom, Ireland, France, Germany, Australia, New Zealand, China, India, Hong Kong, Singapore and Japan. For more information, please visit