Author and Leading Small-Business Marketing Expert, Kim T. Gordon, Provides In-Depth Training Through a Groundbreaking Webinar Series
September 2006 – Studies show the top priorities of small-business owners are making sales and growing their businesses. But they can rarely afford the time away from work and the current high costs of traveling to traditional educational workshops. Now Kim T. Gordon, national columnist and author of Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business, is launching the first low-cost, travel-free virtual training series – via webinars – for small-business owners to focus exclusively on winning and keeping customers.
“The Maximum Marketing Webinar Series will provide the marketing guidance small-business owners want in the most convenient way imaginable,” says Gordon. “They’ll watch the webinars right on their own computers and hear the audio through their computer speakers or via phone, and they can even ask questions online for a truly interactive workshop experience.” Each of the six, one-hour sessions can accommodate several hundred to several thousand small-business owners thanks to technology provided by InterCall.
"Opportunities like these webinars, where you have the chance to reach out and interact with experts, can be exceptionally beneficial for small-business owners and teams," says InterCall’s senior director of marketing communications, Carolyn Campbell. "They allow attendees to interact and get the most out of each session, without spending excessive time or money traveling out of the office for in-person training."
Created exclusively to meet the needs of small-business owners, the Maximum Marketing Webinar Series guides participants through the most important tactics for increasing sales and growing their businesses.
Marketing topics include: Finding the shortest route to leads and sales, reaching and motivating prospects, and successfully marketing online, from building a productive website to e-mail marketing. Participants will learn how to use reliable low-cost and no cost tactics, such as media relations, plus traditional media from direct mail to cable TV, and innovative tactics such as cinema advertising and place-based media. Small-business owners will receive training in acquiring new business and keeping established accounts coming back for more with referral campaigns and customer rewards programs. In the final webinar, participants will learn how to assemble their chosen tactics into a winning marketing mix.
Entrepreneur.com, the leading website devoted to entrepreneurial success, is co-sponsoring this important webinar series scheduled for Noon EST, 9 AM PST, on October 10, November 7, and December 5, 2006, January 9, February 6, and March 6, 2007. Priced to fit the small-business owner’s budget, the cost is $59 per individual webinar, or $49 each when business owners register for all six, and includes a free copy of Gordon’s popular book. Registration and complete course information is online at http://entrepreneur.com/.
This groundbreaking series is co-sponsored by InterCall, the largest service provider in the world specializing in conference communications. Founded in 1991, InterCall helps people and companies be more productive by providing advanced audio, event, Web and video conferencing solutions that are easy-to-use and save them time and money. Along with a team of over 500 Meeting Consultants, the company employs more than 1,500 operators, customer service representatives, call supervisors, accounting, marketing and IT professionals. InterCall’s strong U.S. presence, which includes four call centers and 26 sales offices, is bolstered by a global reach that extends to Canada, Mexico, Latin America, the Caribbean, the United Kingdom, Ireland, France, Germany, Australia, New Zealand, China, India, Hong Kong, Singapore and Japan. For more information, please visit http://www.intercall.com/.
Kim T. Gordon is a nationally recognized expert on small-business marketing. She’s the author of four books, a national columnist, consultant and top-rated speaker. More than 3 million small-business owners read her columns in Entrepreneur magazine and online at Entrepreneur.com, plus millions more through its partners AOL Small Business, Yahoo Small Business, and MSNBC. Gordon has addressed audiences at the Brookings Institution and in the media, including CNN, ABC World News Tonight, the Wall Street Journal radio network, the Los Angeles Times and the Washington Post. She is president of National Marketing Federation Inc., which provides coaching to small-business owners nationwide, and can be reached through her firm’s website, http://www.smallbusinessnow.com/.
The Maximum Marketing Webinar Series is endorsed by the Women’s Leadership Exchange.
InterCall, a subsidiary of West Corporation, is the largest conference and collaborations service provider in the world, and a leading provider of global cloud-based unified communications services. Founded in 1991, InterCall offers telephony, messaging, conferencing and collaboration tools for businesses of all sizes, from large global enterprises to small or regional companies. With a global footprint and broad service capabilities, InterCall’s flexible models for hosted, managed and on-premises communication services help companies get the most out of their business processes.
InterCall's strong U.S. presence, including four call centers and 26 sales offices, is bolstered by operations in Canada, Mexico, Latin America, the Caribbean, the United Kingdom, Ireland, France, Germany, Australia, New Zealand, China, India, Hong Kong, Singapore and Japan. For more information, please visit www.intercall.com.