With sometimes upwards of 1,000 participants, earnings announcement calls and Web conferences can be a company’s moment to shine...or a moment full of flubs that everyone wants to forget. While you can’t control whether the news will be good or bad, you can control the quality of experience your analysts, the media, and other followers have during your earnings announcement. Keep these tips in mind when conducting your next earnings call:
Podcasting: Podcast your earnings call so stakeholders can play it from a personal audio player at a later time.
Manage Your Audience: Being able to view such listener information as the names of participants and their questions with features like InterCall’s Leader-View ultimately gives the host more control over the call.
Audio Streaming: Broadcast the audio portion of your conference so your audience can hear the call using a free streaming media player such as Windows Media Player or Real Player.
Video Streaming: Visually expand your audience reach by sending a signal from a video conference to a media network Web site using video streaming.
Spread the Word: Use a distribution service – like InterCall’s PR Distribution network –to streamline announcing any important IR information.